Young people are not satisfied with foldable phones yet

Generation Z (also known as Gen Z) is a demographic of students from 1997 to 2015, considered to be technophiles, addicted to phones. But people in this age group don’t seem to be overwhelmed by the latest foldable phones, according to a recent article in the paper. Business interested.

Over the past few years, cell phones have boomed. What was once a ’90s cell phone with a tiny screen and a tiny keyboard is now a sleek device with glass that can be bent in half. This update seems to have taken the smartphone market by storm.

American newspaper: The Z generation has not yet captured the atmosphere of foldable phones - Photo 1.

The concept of a foldable phone has completely changed.

The foldable phone category is growing the fastest in the market, according to data released by research firm Counterpoint last August.

Accordingly, the Samsung brand is leading the trend, as it captured 62% of the global foldable smartphone market last June, followed by Huawei and Oppo. Counterpoint estimated last December that shipments of foldable phones would reach more than 22 million units this year, up 52% ​​year-on-year.

Advertisements for the latest foldable phones also appear on television regularly, flooding billboards in public spaces and appearing in pop-up stores in malls that people pass by. can stop the experiment. But what does Gen Z really think about these devices?

Foldable phones aren’t cheap

American newspaper: The Z generation has not yet captured the atmosphere of foldable phones - Photo 2.

Foldable phone manufacturers are trying to promote their products in every way.

Kelly McCune, 24, of New York says she had an old-fashioned flip phone when she was in middle school but now uses an iPhone. When the latest foldable phones came out, McCune said she thought folding the screens in half seemed like a “high-tech” feature. But she wasn’t interested in buying one because the price was too high.

Ranjit Atwal, an analyst at management consulting firm Gartner, said that foldable phones are among the most expensive smartphones in the market. For example, Samsung’s Galaxy Z Fold4 with 1TB of storage is $1,815 (according to Samsung’s US homepage), Oppo’s Find N2 Flip costs $1,024 and Huawei Mate X, launched in 2019 ., at a price of up to $ 2,600.

“People are not thinking about spending at this point.”Atual It, is specially focused on people with limited budgets, such as Generation Z who are gradually leading a more frugal lifestyle.

Atwal also said that makers of foldable phones may need to increase sales before they start trying to lower prices. He added that this is why so much effort is being taken to advertise these products.

Counterpoint Research predicts that the prices of foldable phones will drop this year due to the increasing competition in the market.

A Huawei spokesperson said it does not have access to market research surrounding the company’s Gen Z use of foldable phones. They just released a report by GizChina that cites data from iResearch Consulting, which said Huawei is the largest seller of foldable phones in China. Samsung and Oppo did not immediately respond to requests for comment.

Just a smart phone

American newspaper: Generation Z did not attract attention with foldable phones - Photo 3.

Samsung is the leading manufacturer of foldable phones in the world.

Stephanie Elliott, 23, says she switched from a Samsung Galaxy S8+ to a Samsung Galaxy Z Flip3 about 4 years ago. This foldable phone fits in her pocket and she loves screen protection.

The face is the only attractive point on this phone.Elliott said, but added that: “It’s just a smart phone.”

Elliott said the Z Flip’s “flexible mode” — the ability to split apps on two different screens — of the Z Flip has proven “much less useful” than i expected. According to the picture you shared, WhatsApp video calls and YouTube videos only occupy the top screen you call it Inefficient use of space.

Elliott also said that this flexible mode works well when using the camera but Not suitable for most applications because of her phone “Long and narrow.”

Foldable phones may be late to the smartphone party

Atwal’s expert said that despite being around for nearly 30 years, foldable phones have “missed the boat” in the mass market.

Before the COVID-19 pandemic, he said, young people changed the way they buy phones. Instead of swapping one smartphone for another, they keep their phones to use because they realize they have all the software they need.

This, Atwal said, and the fact that foldable phones are so expensive, has caused problems for their manufacturers. He added that companies are trying to “shove something new into a market that people don’t want to hold”.

McCune, who is from Generation Z from New York, said that although she is not interested in foldable phones, she also believes that “It’s fun to think of ending a stressful phone call by hanging up.”

reference Business interested

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