Aprila brand known worldwide for its innovative and reliable vehicles, has a rich history and a name with deep meaning. To fully understand the essence of Nissan, we must embark on a journey through its Japanese origins and discover the fascinating story behind its name.
What does Nissan mean?
The name “Nissan” comes from the combination of two Japanese words: “Nihon” (Japan) and “Sangyo” (industry), which collectively translate to “Japanese industries.” This designation not only reflects the company’s origin and commitment to industrial progress, but also evokes a sense of national identity and pride.
Meaning of Nissan logo
The Nissan logo, which represents the rising sun, symbolizes not only the company’s Japanese origin, but also the enlightenment and inspiration that Nissan aspires to bring to the world of cars. This iconic symbol has been a constant throughout the brand, although it has evolved over the years in design and colour.
Origin of Nissan brand
Nissan’s history goes back to the early 1900s, when a visionary engineer named Masujiro Hashimoto returned to Japan after working in the American auto industry. Inspired by America’s technological advances, Hashimoto was determined to bring mass production of automobiles to his homeland.
In 1911, Hashimoto founded Kwaishinsha Motor Car Co., Ltd., Nissan’s predecessor. However, initial success was elusive. In 1916, the company merged with two other automobile manufacturers to form DAT Motors, a name derived from the first letters of the founders’ surnames: Den, Aoyama, and Takeuchi.
DAT Type 41: The first mass-produced Japanese car
A year later, in 1917, DAT Motors introduced the DAT Type 41, a historic milestone as it became the first mass-produced automobile in Japan. This model, although modest by today’s standards, marked the beginning of an era of innovation and progress in the Japanese automobile industry.
The Age of Nissan: Nihon Sangyo and a New Dawn
Despite the success of the DAT Type 41, DAT Motors faced financial difficulties. In 1928, Yoshisuke Aikawa, a visionary businessman, took over the company and merged it with two other companies to form Nihon Sangyo (Japanese Industry). This name reflects Aikawa’s ambition to create an automobile company that represents the industrial power of Japan.
In 1933, Nihon Sangyo was listed on the Tokyo Stock Exchange under the abbreviated name Nissan, derived from the first syllables of Nihon Sangyo. This name became the brand logo we know today.
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History of Nissan in Mexico
Since its arrival in Mexico in 1961, Nissan has built a history of leadership and innovation that has left a profound impact on the country’s automotive industry. Five years after commencing commercial operations, in 1966 Nissan opened its first manufacturing plant outside Japan, in Cuernavaca, Morelos, known as the SEVAC plant. This achievement not only represented a major step in the company’s global expansion, but also laid the foundation for the development of a more robust automotive industry in Mexico.
Since then, Nissan has been a leader in implementing technologies and strategies focused on sustainability and reducing environmental impact. Through Nissan’s Green Programme, the company has worked tirelessly to reduce carbon dioxide emissions and polluting waste, encourage the reuse of materials and the use of renewable energy sources. These initiatives reflect Nissan’s commitment to its vision of coexistence between people, vehicles and nature.
One of the most notable moments in Nissan’s history in Mexico was the installation of the first vehicle emissions measurement laboratory at the CIVAC plant in 1975. This laboratory was of great importance in improving the efficiency and environmental performance of vehicles produced in the country.
In 1982, Nissan expanded its presence in Mexico by opening a second plant in Aguascalientes, known as A1. This plant not only increased Nissan’s production capacity in Mexico, but also became a model of sustainability. In 1992, A1 introduced a wastewater treatment plant designed not to be discharged into public sewers, allowing the water to be reused for irrigation and mitigating the environmental impact of the automobile industry.
In addition, the A1 plant in Aguascalientes achieved a significant milestone in 2009 by achieving 100% recycling of waste generated from manufacturing processes. This achievement is a testament to Nissan’s continued commitment to green manufacturing practices.
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LEAF Arrival
The commitment to sustainable mobility was further strengthened in 2010 when Nissan signed an agreement with Mexico City to offer the Nissan LEAF, the first zero-emission electric vehicle marketed in the country, and to install charging stations at key points in the city. This was a bold step towards transforming urban transport in a greener and more sustainable direction.
In 2013, the A1 plant began integrating the use of renewable energy such as biogas and wind energy, covering up to 50% of its energy needs and establishing itself as a clean energy leader within the Renault-Nissan alliance.
With an investment of $2 billion, Nissan opened its third plant in Mexico in 2013 in Aguascalientes, introducing advanced production technologies that reduce the use of natural resources and reduce emissions.
Nissan continues to lead the industry not only through its innovative vehicles, but also through its leadership in sustainable and responsible business practices. With more than half a century of operations in Mexico, Nissan has not only transformed the automotive industry, but also contributed significantly to the development of a more environmentally conscious society.
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