Modernization: Twitter says it is continuing to test these new features and not everyone will be able to access them at this time.
Twitter is officially launching its new Twitter Blue subscription service, which offers a “blue check” verification to everyone for $8 per month. The new subscription is now available via the latest version of the Twitter for iOS app… Here’s what it means and what’s still “coming soon.”
Check for Everyone ($8)
This new version of Twitter for iOS launched today and includes the initial launch of the new Twitter Blue subscription. As of now, the only plus here is the ability for everyone to get the coveted “blue” verification with a subscription. Twitter points out some other new features “coming soon.”
Here are the full release notes for today’s Twitter for iOS update:
Starting today, we’re adding cool new features to Twitter Blue, and we have more on the way soon. Get Twitter Blue for $7.99 a month if you sign up now
- Blue Checkmark: Power to People: Your account will get a blue check mark, just like the celebrities, companies and politicians you already follow.
- Half the ads and much better than them: Because you support Twitter in the battle against bots, we’ll reward you with half the ads and make them doubly relevant.
- Post longer videos: You will finally be able to post longer videos on Twitter.
- Rank priority for quality content: Your content will rank priority in replies, mentions, and search. This helps reduce the appearance of scams, spam, and bots.
- Availability: Twitter Blue with Verification is currently available on iOS in the United States, Canada, Australia, New Zealand, and the United Kingdom.
This represents a significant expansion of Twitter’s verification program, which was previously limited in scope. New Twitter owner Elon Musk has relied heavily on the “blue check” as a way to increase the number of Twitter Blue subscribers and increase the company’s revenue. There are, of course, some problems with handing out verification for everyone.
With today’s update, Twitter has also removed all previous verification infrastructure including the pre-requisite application process. In the Alerts tab your custom Verified feed is now the default and you have to swipe up to see notifications from unverified accounts.
Some server-side aspects of the new Twitter Blue subscription are still in the works. This means that you may encounter some delays or error messages as Twitter keeps making changes behind the scenes.
Twitter uses Apple’s in-app payment platform for Twitter Blue subscriptions, which means it shares 30% of revenue with Apple. You can manage your Twitter Blue subscription via the Settings app on your iPhone or via the App Store.
Planning to pay $8 a month to get your blue check? What about other new features coming soon to Twitter Blue? Let us know in the comments.
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