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These are the mysterious Cinépolis bags that have been displayed on social networks.
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According to PWC, 86 percent of consumers leave the point-of-sale experience.
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The brand experience and its impact on consumers makes a difference in their perceptions.
Some consumers were excited to buy the mysterious bag at Cinépolis, which sparked interest in this type of product on the part of netizens, as this product is not sold in all malls.
The recording, which is circulating on the TikTok platform, showed the exact moment some young people arrived somewhere CinepolisBut they found a mysterious bag, so they decided to buy two of them so people could find out what was inside.
When they opened it, they found that it was more or less popcorn from a movie, so the combo brought popcorn, a soft drink, and a sweet, in addition to surprise popcorn, a case that caught the attention of netizens who were surprised by the same situation.
Considering this, it turned out that people from the networks were dissatisfied, as they stated that it was just selling old pigeon houses and not offering anything new, while, on the other hand, they stated that it was something completely different from what they expected.
The feedback left a lot of expectations, and it is worth noting that this mysterious type of Cinepolis bag was found ArgentinaIt is therefore not known whether it was replicated directly in other complexes of the same cinema.
@dana.godoy03Mysterious Cinépolis bags 🎃🕷️♬ Original sound – Dana Godoy
Experience in points of sale.
Experience at the point of sale is one of the most important aspects that helps a brand differentiate itself in the competitive market.
In addition to product presentation, the physical or digital environment in which the purchase is made plays a crucial role in customer perception. A memorable experience can be the factor that drives consumers to choose one brand over another.
At the physical point of sale, elements such as setup, space design, interaction with staff, and product arrangement are essential.
A well-organized store, with adequate lighting and an attractive atmosphere, creates an emotional connection with customers. In addition, implementing technologies, such as interactive displays or contactless payments, improves convenience and simplifies the shopping experience.
In the digital space, experience is also vital. An intuitive website or app, with smooth navigation, attractive images and simple checkouts, fosters trust and makes a purchasing decision easier.
Personalization in product recommendations and exclusive promotions can also enhance customer loyalty.
apple
A prime example is Apple, whose expertise in its physical and digital stores has set an industry standard.
Its minimalist spaces, experienced staff, and opportunities to interact with products create a unique environment that not only sells devices, but reinforces the brand’s identity and value.
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