The US iPhone market share hit an all-time high last quarter, giving it more than 50% of the total US market for the first time ever, according to a new market intelligence report.
Apple also dominates global premium smartphone sales, accounting for 78% of the $1,000+ segment worldwide…
iPhone market share in the US
When measuring the overall iPhone market share in the US, Counterpoint Research not only looks at new sales but also looks at the total number of active smartphone users – what’s known as the “active install base”.
The financial times Reports on this new teacher.
Apple has overtaken Android devices to make up more than half of smartphones used in the United States, giving the iPhone maker an edge over its rival as it pushes into sectors including finance and healthcare.
50 percent of the highest iPhone share since its launch in 2007 passed for the first time in the quarter ending in June, according to data from Counterpoint Research. About 150 devices using Google’s Android operating system, led by Samsung and Lenovo, account for the rest […]
The F He says that while shipments of new phones can fluctuate wildly from one quarter to the next, depending on the timing of smartphone launches, active installed base is a more important measure of popularity.
The active installed base takes into account the millions of people brought into the Apple ecosystem by the used phone market, as well as those who have been using iPhones purchased years ago.
CSS Insight analyst Ben Woods agrees, saying that while quarterly shipments may make headlines, Apple is “quietly getting more share each year.”
And he says the installed base — something Apple has long emphasized, calling it its “driver” for the company — is growing in importance as the iPhone maker is constantly increasing the revenue it generates from existing iPhone owners.
“Anyone who buys an iPhone whether it’s second-hand, second-hand, or fourth-generation likely gives Apple some money to buy apps, pay for iCloud, use Apple Music, or transact on Apple Pay. This is a model no one else has been able to replicate.”
Services services not only provide revenue, but they also bring in huge profits. While Apple’s gross margin is around 37-38%, it is estimated that services margins are in excess of 70%.
iPhone dominates global premium sales
A separate report by Counterpoint says that Apple also continues to dominate the global market for premium smartphones.
Premium segment is defined as wholesale Its price is $400+. Here, Apple captures 57% of the global market. In the $1,000-plus premium devices category, Apple owns 78% of the segment.
Varun Mishra of Counterpoint said that this upper segment of the market was not only profitable but relatively unaffected by the financial downturn.
“This trend in the super market is omnipresent across regions, despite inflationary pressures. This is because affluent consumers are not affected by the current economic headwinds. Hence, the low to mid price segment has been hit hard by the recent macro headwinds while the high price segment continues to look strong, driving up average selling prices. Also, the growing number of financing schemes and the growing ecosystem of additional trade and EMIs [monthly payment plans] It also helps consumers upgrade their devices without paying the total price up front.”
Photo: Mathieu Improvisato / Unsplash
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