Samsung is facing a serious image crisis after its latest products were accused of copying Apple’s designs. Specifically, products like the Galaxy Buds3, Galaxy Buds3 Pro, and Galaxy Watch Ultra have been criticized for looking too similar to Apple’s AirPods, AirPods Pro, and Apple Watch Ultra.
In response to these allegations, Samsung Chairman Lee Jae-yong ordered an investigation and restructuring of the mobile division. It was also reported that Ajo NewsLee Jae-yong was extremely angry at the information that Samsung was copying its competitors' designs.
Galaxy Watch Ultra
An inside source said: “Chairman Lee directly intervened after the Apple design copying and quality issues of the Buds3 and Galaxy Watch7 series were exposed. The working atmosphere in the mobile phone division is currently very tense. Straight up.”
At the press conference held at Samsung Store Hongdae, reporters constantly asked questions about the similarities between Samsung and Apple products. This shows that the public is very concerned that Samsung seems to be “learning” too much from its competitors.
Galaxy Buds 3 Pro
The fact that the Galaxy Buds3 and Galaxy Buds3 Pro have a similar body to the AirPods, along with similar control gestures, has left many longtime Samsung fans feeling unsatisfied. The square design and striking orange color of the Galaxy Watch Ultra also reminds us of the Apple Watch Ultra.
In addition, Samsung is currently facing product quality issues when some Galaxy Buds3 Pro were found to have gap defects and ear cups that were easily torn. This has exacerbated the situation and prompted President Lee Jae-yong to order a serious investigation.