Smartphone shipments drop in Europe – Apple grows thanks to iPhone SE

In the second quarter of 2022, smartphone shipments in Europe were down 11% compared to last year, but Apple was able to increase shipments and market share, mostly due to the 5G-enabled iPhone SE.

The data comes from the Counterpoint Research study; What’s interesting about this report is that despite the iPhone SE’s poor reception in the US, it now appears that Apple can thank the iPhone 5G at a reasonable price – at least in Europe.

Although it doesn’t look like the 5G iPhone SE will be able to convert 1 billion Android users into switches, it did help the Cupertino company grow 3% compared to the second quarter of 2021. The share of shipping also grew from 21% to 24% year-over-year. .

The study shows that the European smartphone market fell by 11% compared to last year and 13% on a quarterly basis to 40 million units in the second quarter of 2022, the lowest quarterly total since the second quarter of 2020, but both Samsung managed And Apple is increasing its shipments and market share year on year. They also declined quarterly due to their withdrawal from the Russian market.

It was a mixed batch of results in the second quarter of 2022, and the annual comparisons mask complex market dynamics. “A lot has changed in Europe compared to last year and into the last quarter, both from an industry and macroeconomic perspective,” said Jan Strejak, associate director at Counterpoint Research.

Stryjak believes the situation in Europe remains bleak for the rest of the year. “Many countries in Europe are approaching recession, and domestic political tensions in many countries outside Russia and Ukraine are rising.”

The 5G iPhone SE was launched in March. Available at $429, the 4.7-inch “Classic Design” phone has an A15 Bionic chip, 12MP main camera with Deep Fusion technology, Smart HDR 4 certification, and IP67 water resistance certification.

You can read the full report by Counterpoint here.

What is your sentiment on the 5G iPhone SE? Share your thoughts in the comment section below.

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