YouTube Short, the vertical, short YouTube video format very similar to TikTok is now making its way onto TV screens.
The sixty-second clips are a huge hit on YouTube. Sundar Pichai, CEO of Alphabet, the parent company of YouTube, revealed earlier this year Short films get over a billion views every day (Opens in a new tab). Quick to take advantage of this, the developers have been pumping out new features for the shorts (Opens in a new tab) to expand its capabilities. So, moving to TV screens is a logical next step, but According to the official announcement (Opens in a new tab)This step was not so simple.
The main issue was figuring out how to transfer vertical videos for smartphones to horizontal TV screens.
How it works
The solution to this problem was to create a custom option that would “make the most out of [a] Extra room for a wide screen.” The shorts will be displayed with an outline around them in reference to the smartphone screen. Behind the videos, a “blurry background of different colors” will appear that reflects the content. YouTube saw it as a better fit than a simple black background. Basic functions Like and dislike buttons are on the side of the video.
Short films on TV can be found by scrolling down to their section in the YouTube Smart TV app. Once you select a short, the videos will play in an endless loop until you exit. You can use the middle button on the remote control to start or stop a short playback, or use the play and pause buttons, instead, according to an official video (Opens in a new tab). Pressing the right button on the remote control brings up information about the video such as the title of the video, who created it, and the audio they used.
You can move between the shorts using the up and down buttons on the remote control. Work on the feature is not finished yet as there are plans to include more community features such as the ability to subscribe to a Creator while offering Short.
YouTube Short launches on TV today and will roll out to streaming devices and TV models made after 2018 in the coming weeks. The company states that it may not work on older TVs which means there may be a lucky few where it does.
The feature is also coming to Newer Game Consoles. Presumably, this means PS5 and other current-generation consoles. We’ve asked Google for more clarification and what kind of community features are in the pipeline. This story will be updated if we hear back.
Given the popularity of shorts, YouTube saw fit to make video style creation easier and more economically viable, especially when it came to competing with rival TikTok. YouTube has the advantage of being present on many smart TVs but it still needs this feature to attract people.
Back in June, YouTube started implementing the first round of ads on its shorts after receiving positive responses from various advertisers. Now content creators have a chance to earn money from their short content. The company has also revamped YouTube’s editing suite to allow channels to make short films from their old content. Some of the tools include a timeline editor, filters, and a text tool to name a few.
If you are interested in taking a look at those creative muscles and downloading YouTube Short, be sure to check out TechRadar’s guide is easy to follow. The initial process can be a bit confusing for newcomers.