Reliance Jio, India’s number one telecom operator, is also the largest fixed broadband operator in the country now. The telecom company has made new and higher achievements over the years. Within a very short period, Jio has become one of the world-famous brands. It has the largest subscriber base and market share in wireless services. Now, even in the fixed broadband sector, Jio has ousted BSNL (Bharat Sanchar Nigam Limited) and has become the country’s largest Internet Service Provider (ISP). Subscriber data has been shared by the Telecom Regulatory Authority of India (TRAI) in its latest monthly performance indicator report.
Reliance Jio captured 28.31% of the telecommunications market share, while BSNL captured 27.46% of the telecommunications market share. BSNL is now in second place. Airtel ranks third with 23.86% market share. Here are some of the reasons why Jio has been the number one player in fixed broadband in the country.
Reasons for Jio to Become a Digital Fixed Broadband Operator in India
Reliance Jio has built a strong brand presence among the masses. The reason behind Jio’s success in fiber broadband services is its innovative offerings. First of all, JioFiber, the fixed-line broadband arm of Reliance Jio, offers services that are more affordable compared to its competitors, including Airtel Xstream Fiber and BSNL Bharat Fiber. Moreover, Jio’s fiber network is expanding very rapidly as the company has been able to generate profits and free cash flow every quarter.
Customers are also leaning more towards JioFiber because the company offers a lot of OTT (over the top) with prepaid broadband plans starting at Rs 999 per month, along with a free Jio Set-Top Box (STB). JioFiber postpaid broadband plans are also a great option for consumers as they can get OTT benefits at affordable monthly costs. The most important thing is that JioFiber customer service team is also quick to respond to customer inquiries. The company has built a lot of goodwill in the past few years, and now it’s paying off.