PC shipments fell 15 percent in the third quarter


According to a recent report from IDC, PC shipments fell by about 15 percent in the third quarter of 2022.

Several of the reported companies saw their PC sales decline during the quarter with an average decline of about 15% in the segment.

“Consumer demand remained muted even though promotional activity from the likes of Apple and other players helped mitigate the fall and reduce channel inventory for two weeks across the board,” said Jitesh Ubrani, director of research at IDC’s Mobility and Consumer Device Trackers. “Supply has also responded to the new declines by reducing orders with Apple being the only exception as supply increased in the third quarter to make up for lost orders caused by the shutdowns in China during the second quarter.”

“In addition to shipment volumes, we will closely monitor the trend of ASPs this quarter,” added Lin Huang, Vice President of Research, Devices and Displays at IDC. “Shorts over the past several years have led to strong shifts in the product mix toward the end of the premium. This, along with increased component cost and logistics, has driven ASP up five consecutive quarters to $910 in the first quarter of 22, the highest level since 2004. However, with slowing demand, promotions in full swing, and lower orders, the rise of ASP was reversed in 2Q22. Another quarter of declines in the Market Performance Index indicates a market downturn.”

Companies like Apple have seen an increase in their Mac sales, you can check out the full report at the link below.

IDC source

Photography credit: Nevada virus

Filed under: Hardware, Technology News




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