The new Apple TV 4K was announced today with a starting price already under $129, compared to $179 for the previous model, but analyst Ming-Chi Kuo believes the next-generation Apple TV could sell for even less.
in tweet Today, Kuo said a sub-$100 price tag would be the “perfect spot” for an Apple TV, and added that he expects the next-generation model to be “more affordable.”
Both the second-generation (2010) and third-generation (2012) Apple TV models were priced at $99 at launch, and Apple eventually lowered the price of the third-generation model to $69, so the sub-$100 Apple TV takes precedence, which from That would better rival the lower-priced streaming devices sold by Google, Amazon, and Roku.
Another possibility is that when the upcoming Apple TV launches, the model announced today remains in the lineup for around $99.
In the meantime, the latest Apple TV 4K is definitely a better value than its predecessor. Even if Apple is trying to sell customers the $149 model with 128GB of storage and support for Ethernet and Thread, this device is still better value than the previous model with 32GB of storage for $179 or 64GB of storage for $199.
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