Holiday sales start early on Amazon, Best Buy, Target, and Walmart this year. Traditionally, Black Friday, the day after Thanksgiving begins the holiday shopping season. This year, retailers are closing holiday deals earlier than usual.
The target deal days lasted from 6 to 8 October and is currently Target Black Friday Deals (Opens in a new tab)And the Back off Walmart and more sale It starts October 10th to 13th, followed by Amazon Early Access Sale that runs October 11th to 12th.
So why do holiday deals start so early this year? Thanks recently exploratory study From the National Retail Federation and Prosper Insights & Analytics, published September 30, we know why.
According to the survey, 44% of holiday shoppers plan to shop earlier this year. The reason is that inflation may have a direct effect on prices later on. Meanwhile, 31% of people are shopping right now because they don’t think the deals will be any better than they are at the moment. And in some cases, their predictions are correct.
Select retailers double their holiday early deals with a holiday price guarantee. Target for example will refund you the difference if an item you purchased between now and December 24 drops to a lower price.
We’ve been tracking holiday deals for years and it’s not uncommon to see Black Friday discounts in October. Back in 2020, Amazon Prime Day has been pushed back from the regular July calendar to October. This was more like a Black Friday preview because it was only a month away from Black Friday. Since then, retailers have been quietly spraying holiday deals in mid-October.
This year, we’ve seen select laptops hit all-time lows in mid-September like the MacBook Pro 14 for $1,599 ($400). Even the newly released AirPods Pro 2 saw their first discount a few days after it was announced.
So if inflation pressures or a potential inventory shortage spoils your holiday spirit, you can sigh. Retailers are responding to consumers with solid deals and frequent restocking.