Green bubble trouble — how Apple geniously employs dark psychology with iMessage


“So what? Android users get lime-green chat bubbles. What’s the big deal?” some may say.

If you, as an iPhone user, ever caught yourself thinking, “Green?! Ugh! It’s a lowly Android user!” you’ve been played like a fiddle — or better yet — a pawn in one of Apple’s most successful psychological marketing campaigns in its history. Hell, I’d even go as far as saying that the Cupertino-based tech giant’s iMessage color-differentiation strategy is pure genius.





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