Deathloop heads to Game Pass as Alexa tries to sell you more stuff

Opinion: It’s Sunday, which means it’s time for another winners and losers edition.

This week, GoPro unveiled the Hero 11 Black action camera, Amazon showcased its smallest and lightest e-reader yet, and Sonos announced its little addition as the Sub Mini is finally officially announced.

It’s also been a big week in gaming, with Nintendo previewing games like The Legend of Zelda: Tears of the Kingdom at a live event in September and Sony announced the gaming-focused Xperia accessory during its Born To Game broadcast.

However, it was Microsoft who caught our eye with news of a specific game coming to Xbox Game Pass in the near future. Meanwhile, Amazon has taken the title of loser for a new intrusive feature coming to Alexa.


Winner: Microsoft

The winner this week is Microsoft after the company revealed that Deathloop is coming to Xbox during the Tokyo Game Show 2022.

The game will be available as a standalone purchase for Xbox Series X/S, Game Pass, Game Pass PC, and Xbox Cloud gaming users worldwide from September 20th, meaning you won’t have to wait long at all to get it. your hands on it.

The game will include all the updates that have been released since the PlayStation game’s launch of Deathloop, including light mode, accessibility options that weren’t available at launch, cross-play matchmaking, and plenty of quality of life fixes.

The game will also come with a new Goldenloop update, which brings with it a new weapon, new ability, new enemy types, an extended ending, and more.

We ranked Deathloop as one of the best PS5 games available right now, taking the Best Thriller spot, more specifically.

Computing and Games editor Ryan Jones gave the game 4.5/5 stars, calling it “one of the most innovative games from a major publisher I’ve ever played,” thanks to its time-loop mechanic, clever puzzles, and combative engagement.

It’s exciting to see the game come to Xbox after receiving such high praise for the PS5, and the fact that it’s coming to Game Pass means you might not even need to pay extra to see what the hype is all about.

Loser: Amazon

The loser this week is Amazon — or rather, Amazon Echo users — after the company showcased a new ‘Ask Alexa’ feature at the Amazon Accelerate conference.

While the feature may seem harmless enough at first glance, it’s basically Amazon’s way of sneaking ads into your daily interactions through its Alexa voice assistant.

Customers ask Alexa works by listening to inquiries regarding features of a particular product and responding to answers provided directly by the brand for that product. Of course, the feature wouldn’t be complete without a link to the brand’s Amazon storefront.

The example provided by Amazon is “How do I remove pet hair from my carpet?”. Instead of responding with information collected from the web, Alexa will now be able to forward a brand’s words and redirect you to their product on Amazon.

While Amazon has reassured users that these answers provided by the brand will be subject to Alexa content review and quality checks, it is nonetheless disappointing to hear that the company has found another way to infiltrate our homes with ads.

Not only do these ads have the potential to be incredibly invasive, but they can also be really annoying – especially for users looking for helpful or time-sensitive advice from their smart speakers.

Customers asking Alexa will only be available to a select group of brands in 2022, raising questions about what products you can expect Alexa to sell this Christmas.

It will be available to “all eligible brands” in the US from 2023, before rolling out to customer devices in the middle of next year.

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