A new report claims that Apple’s expected M2 MacBook Pro may have seen its orders cut by as much as 30% ahead of the fourth quarter, a stark warning that demand will drop dramatically.
Ahead of today’s iPhone 14 event, Ming-Chi Kuo shared a prolific Apple insider (Opens in a new tab)Insight indicates that while the product is still slated to enter mass production in the fourth quarter, “Apple lowered its Q422 shipment forecast for new models by 20-30% before mass production.”
Kuo says this is an unusual step ahead of the peak season and a new product going into mass production indicates that “demand is far below Apple’s expectations.”
Kuo cites economic stagnation and waning demand for work from home as the main reasons for the reduction in orders, negatives that will last for at least 6-9 months.
Repeating previous reports, Kuo says the new processor, which is expected to be an upgrade over the M2, is the only major update, and it also curbs demand.
Kuo also notes that the current stock of the current M1 MacBook Pro (2021) is now significantly better, with decent charging times due to a “significant decrease in demand”.
Kuo says Apple will reduce shipping along with its competitors, but that the order cuts are “less than those of its competitors.” Ahead of today’s iPhone event, Kuo said the move shows that “Apple’s demand for high-end products is not immune to economic stagnation/inflation” and that investors should also pay close attention to whether demand for the iPhone 14 Pro is similarly affected.