Apple is applying for trademarks for the AR headset name before launch

Apple has begun the trademark application process for a variety of “realistic” names, as it prepares to introduce its first augmented reality headset device. Bloomberg reports that Apple-related companies have applied for names including “Reality One,” “Reality Pro,” and “Reality Processor.”

Don’t expect the headset to appear as part of the iPhone 14 event on September 7. The latest rumors generally point to a product launch of the headphone as early as 2023.

Apple’s intriguing ‘Reality’ brand has been known since 2017, when Bloomberg first reported that Apple was working on ‘rOS’ or realityOS. In 2019, Apple published a framework for developers called RealityKit to help create augmented reality experiences.

Of course, there is no guarantee that Apple uses any of the proposed brands, such as Reality One or Reality Pro. For a start, they haven’t been awarded yet. However, you can see the logic. The AR headset will be Apple’s first product in the space, and hence the Reality One.

Reality Pro is viable as well, with first-generation headphones rumored to be a high-end device — almost more like a tech offering than a mass consumer product — at a whopping $2,000, if not more. The headset is expected to have two high-resolution screens, one for each eye, and an array of cameras and sensors.

Reality Processor naturally refers to Apple’s custom silicone designed for the device. The chip is expected to be similar to the M2 chip that appeared in the 2022 MacBook Air. The information said that the first-generation headset will also have a special coprocessor for managing the imaging pipeline.

Apple will hold its first fall media event on September 7, where it will announce its first batch of new products for the holiday season. The headset is not expected to appear, although anything is possible because Apple will inevitably preview the headset months before its actual release. What we expect to see on September 7 is the iPhone 14 and Apple Watch Series 8 lineup. The headset will likely be announced in the spring of 2023.

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